MarketWatch
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| December 2013,
Is the Price Right?
Coldwell Banker Residential Brokerage
Housing prices continue to rise across much of the country. Historically low interest rates, rising rents, and a positive economic outlook have been driving buyers who want to realize the dream of homeownership. With limited housing inventory, buyers are competing for those properties that are priced well. The competition is resulting in bidding wars, and rising prices.
According to a recent release by the National Association of Realtors (NAR), the national median existing-home price for all housing types was up in October 12.8 percent when compared to October 2012. However, total existing-home sales fell 3.2 percent in October from September, which means there is less buyer activity in the market right now.
While rising prices are a benefit to home sellers, they must still be mindful of pricing their property competitively to attract this pool of buyers. Buyers that are currently active in the market right now are generally preapproved for a mortgage, know market values, are prepared to make a purchase decision, and expect more for their dollar.
Pricing a home appropriately at the start of the listing process can save a home seller a lot of time, hassle, and most importantly, money. If a property is priced competitively, it will attract buyers’ attention. More buyers interested in the property, means a higher probability of an offer and multiple competing offers.
If a property is improperly positioned, then this pool of buyers will overlook the property. If a property is on the market an exceptionally long time, new buyers will wonder why the property hasn’t sold, stigmatizing the home.
The attached market data can provide an overview of current price conditions in the local area. To learn even more about pricing strategies directly, please call a Coldwell Banker Residential Brokerage sales professional today. A Coldwell Banker Residential Brokerage sales professional monitors current market conditions, including new competing properties on the market, recently sold homes, and those overpriced homes that failed to sell and can advise an appropriate pricing strategy.
Essentially, a Coldwell Banker Residential Brokerage sales professional can price your house right from the start.
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 © 2013 Coldwell Banker Real Estate LLC. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned and Operated by NRT LLC. |
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