Your Suffolk Home Value

Errors that can drive away home buyers

 October 5, 2011

 

There are several things home sellers should look out for throughout the sales process. Common mistakes can lose a potential buyer at the very beginning, before they even get a look at the property, or endanger a sale that is going well.

For example, if a listing specifies a short sale but does not indicate whether the lender has agreed to the offered price, home buyers may steer clear. In general, distressed properties that lack information may be seen as having something to hide.

Marketing mistakes

In the modern market, photographs of the home being sold are a necessity.  According to MSN Real Estate, good photos can help convey a sense of the property, giving life to descriptions and catching prospective home buyers' interests and imaginations. Because most home listings have photos posted, buyers and their agents may wonder if a lack of pictures means there is a flaw being hidden.

Using hyperbole by claiming a price is "the best" or saying a home is "ideal" can backfire. Overly positive language can make potential home buyers cynical, causing them to wonder why an advertisement is filled with vague praise rather than concrete facts. While highlighting a property's good points is common sense, home sellers should lean on their agents and keep in mind that different people may have different opinions on subjective questions of judgment.

If a home was recently remodeled or improved, drawing attention to it the wrong way can also cause problems. Home buyers who hear a property has just had work done may misunderstand what homeowners' mean, and incorrectly conclude the property was flipped. They may also be concerned about improvements and repairs being up to code and avoid the home entirely, preferring to avoid perceived complications.

Money matters

Oddly enough, pricing too low can also be a problem. While a low price is 

attractive to home buyers in general, extreme or surprising figures will cause buyers to wonder what is wrong with the property and why it is worth so little, which is why sellers should rely on their agents expertise. Prices may need to be competitive, but that does not have to mean undervaluing the home.

Another thing home buyers might see as a warning sign is if a home is marked for sale "as is". While such properties are not necessarily heavily flawed, and can represent a good deal, many home buyers will fear the property is a repair project rather than a home, and avoid it for that reason. They might also consider "as is" sales traps, designed to unload flawed properties on the inexperienced, not realizing the other justifications for an "as is" sale.

 

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